One of my favorite shows is Project Runway. For those of you unfamiliar with the show, on the very final episode, the last three designers show their collections at New York Fashion Week. And of course, every season at the 11th hour Tim Gunn and Heidi Klum reveal that the designers have to make ONE MORE garment. These designers have slaved away to get as far as they did, and there’s yet another final step in between them and the glory of their premiere. And usually there’s something even crazier about it – like they have to make a dress out of q-tips or something.
After the Sundance announcement went public a few days ago, I feel like I’ve been bodysurfing on a tidal wave. It’s awesome, terrifying, and massive. While we’re trying to actually finish the movie, we’re also trying to figure out all the things that will potentially effect how wide we can get it seen. When we sat down to tell this story, we had no idea of the journey it’d bring us on. We never thought we’d be talking to publicists about how they can help shape the press coverage. We never thought that we’d be chatting with foreign sales agents about international markets. We never thought we’d be dealing with independent consultants about the hierarchy about whether or not your film can go online before it hits cable vod.
I didn’t become a filmmaker to deal with this stuff, but I’ve come to terms with the fact that if I care about this story as much as I think I do, then it’s my responsibility to get it seen by as many people as I possibly can. Part of that is scaling this learning curve/cliff. Part of that is digging in the couch for nickels and dimes to see if we can afford some of these opportunities. And the biggest part of it is trying to think if there’s some completely new way or new path that nobody has thought of before.
Like those designers on Project Runway, this is all just a part of the process. It may not be “fun”, but it’s absolutely thrilling. We are so fortunate to be here right now. -mm

Mike, I’m concerned you have A LOT of fire hazards in your apartment. You’ve got a lot of work to do before the Sundance runway show, I don’t want to see you go up in flames, literally and figuratively. Just make it work. Go, go, go! Tim Gunn
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